Abstract
Purpose - The researchers use social network theory to investigate how the brokering network structure combines with the community governance mechanism to facilitate recruiters in attracting and screening job seekers. Design/methodology/approach - This study employs a semi-structure interview approach, involving 25 interviews with recruitment specialists. Findings - The researchers identify the connector role as a specific mechanism for creating numerous weak ties, where some are so weak they are not really ties at all. Branding, transparency and data specificity are then identified as three mechanisms recruiters use to strengthen these ties. Originality/value - This is the first paper to analyse the attraction and screening processes of online recruiters using social network theory.
Purpose - The researchers use social network theory to investigate how the brokering network structure combines with the community governance mechanism to facilitate recruiters in attracting and screening job seekers. Design/methodology/approach - This study employs a semi-structure interview approach, involving 25 interviews with recruitment specialists. Findings - The researchers identify the connector role as a specific mechanism for creating numerous weak ties, where some are so weak they are not really ties at all. Branding, transparency and data specificity are then identified as three mechanisms recruiters use to strengthen these ties. Originality/value - This is the first paper to analyse the attraction and screening processes of online recruiters using social network theory.